Website redesign that keeps the rankings you already have.
Most redesigns look better and quietly lose traffic, because the old addresses Google knew about stop working on launch day. We map every URL on your current site before we design anything, so the new site inherits what the old one earned.
- URL map and 301 redirects
- WCAG 2.1 AA
- Hand-built, no page builders
- Hosted and supported after launch
Signs your site needs a redesign, not a patch.
- It is hard to use on a phone
- Most of your visitors are holding one. If they have to pinch and zoom to read a page or tap a button, they leave before they call.
- Nobody can update it
- The person who built it has moved on, the theme is out of date, and every change costs a plugin and a prayer.
- It no longer says what you do
- The business has grown, the services have changed, and the site still describes the company you were five years ago.
- It is slow or insecure
- No HTTPS, a heavy page builder, or plugins nobody has updated. Our free website audit checks the basics in about a minute.
How a redesign runs.
- 01 Inventory
- We list every page, file and link on your current site, and note which pages already bring in visitors and enquiries. Those are the ones a redesign must not break.
- 02 URL map
- Every old address gets a new home. Where a page is merged or retired, it gets a permanent (301) redirect to the closest match instead of a dead end.
- 03 Design and build
- Designed with your real content, built by hand to WCAG 2.1 AA, and tested on phones before it is tested anywhere else. The approach is the same as our web design work.
- 04 Launch and watch
- We switch over, test every redirect, submit the new sitemap to Google, and watch Search Console for errors in the weeks after launch.
One team before and after launch.
A redesign usually ends with a folder handed over and a host who has never seen the code. When something breaks after launch, the designer and the host point at each other.
We have designed, built and hosted from the same place since 2005. If you move your site to our managed web hosting, the people who answer your ticket are the people who rebuilt it.
Website redesign questions.
- Will a redesign hurt my Google rankings?
- It can, and it usually happens because old URLs stop working. Mapping and redirecting every old URL is how we prevent that. Rankings can still move for a few weeks while Google re-reads the site, which is why we watch Search Console after launch.
- Can you keep my content and just change the design?
- Yes. We often keep the pages that already work and rewrite only what is out of date. We will tell you which is which.
- Do I have to move my hosting to you?
- No. We can launch the new site on your current host. Hosting with us is optional, and it means one team owns the site after launch.
- What about my email?
- A redesign does not need to touch your email. If you also move hosting to us, we move the mailboxes and DNS as part of the migration, at no charge.
Tell us about your current site
Your current web address, what is not working, and any deadline. We reply the same business day.
Or email us.
New work goes to sales@zabtek.com. We reply the same business day. You can also reach us from the contact page.